Let’s spread the word, your fashion word
Impress the press in the hope to be featured in the print or online fashion magazines, a moment of fame for your concept.
Your brand listed in a shopping, styling or trend alert by ELLE(.be) or Marie Claire(.be)? Your shop as one of the hotspots in Cityzine or spotted by Tiany Kiriloff, leading lady of Belmodo? I know how important good press releases are thanks to my short but sweet internship as an editor at ELLE.be. Fashion journalists are overloaded with mails about new brands, stores, concepts so a press release can quickly turn into a press delete. You have to outshine the others, starting with an eye-catching headline because titles are half the battle. Once clicked, your press release should be the one and only source they need to write an article.
Not too much, not too little, just right. A great story to tell their readers.